CONSULTING & BRAND STRATEGY
NFW creates brand strategies to respond to the changing needs on the companies and consumers. Measuring the impacts through product testing, analysing the visitor profile and their feedback, we separate strong business cases from guessing while offering 360 view of possibilities in an objective and critical way.
CONSUMER RESEARCH & TREND FORECASTING
Working with different companies to follow current changes in the world and how these shape the direction that we are moving towards to, NFW focuses not only on the now but on the future. We take this information and apply it to the business operations of our partners to see how they can best benefit from these insights in their focus area, finding bridges, gaps, inspirations and aspirations between generations and consumer groups. We predict consumption curves and development needs in terms of cultural and social interaction and exchange, to find out the way Millenials, Gen-Z, Gen-M and other new generations experience the world.
We facilitate sustainable fashion production by bringing together cross-industry talent and people, offering networking opportunities for sustainable fashion professionals and designers, while focusing on distributing information in respect to ethical and sustainable production processes and end-of-use cicle. By contributing to our own closed-loop fashion production through The New Normal Collection, we inspire smart design and sustainable manufacturing to become the norm over fast-fashion.
Thanks to our commitment and passion, we have worked in various sustainability driven projects while growing a wide network of international partners and experts to support our vision. Engaging in data and information exchange with this network, we can offer up to date information on the developments to support and formulate client strategies based on the latest advancements of the circular economy.
GLOBAL LECTURE SERIES
AND PANEL TALKS
Sharing knowledge is sharing power. That’s why NFWA collaborates with companies and universities world-wide, participating on panel discussions and lecture series on timely topics. Our university collaboration focus on master and alumni level students in four continents.